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Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks


So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. Go Digit, an Indian insurance startup, has raised $141 million from investors including Goldman Sachs, ADIA, and Morgan Stanley as part of its IPO. Intuitive Machines made history when it became the first private company to land a spacecraft on the moon, so it makes sense to adapt that tech for Mars.

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