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Embrace the Shift to ‘Prosocial Media’
Engagement and profits on social platforms are built on fomenting dissatisfaction and disinformation—but there’s a better alternative.
In 2025, we will start laying the groundwork for more empathetic and inclusive social networks, with the adoption of what I call "prosocial media.” This is media that doesn't just capture the attention of users but catalyzes mutual understanding between them. A recent study, for instance, showed that Twitter Community Notes is an effective tool, reducing the number of retweets of potentially misleading posts by almost half and increasing the probability that a tweet is deleted by the user by 80 percent. Decentralization holds the promise of a more democratic internet, where people have greater control over their data and online experiences, leading to a proliferation of local communities, all interconnected through open protocols.
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