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Embracer Group believes AI will ‘empower’ game developers

Game developers have expressed concerns about AI.

The conglomerate, which recently split into three separate companies, has adopted a “Group AI Policy” that it says is based on the notion of “empowerment.” While the report doesn’t include the text of the policy, there’s a chunk of text in the report’s “Risk and Mitigation Overview” section that seems to offer a summary of its stance on AI: AI has the capability to massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences. “This is the core of our human-centric approach to leveraging the potential with AI.” Hedman also argues that AI can “open up coding to a broader group of developers” by lowering the barrier to making games.

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