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Embracer says it will have a "human-centric approach to leveraging the potential" of AI


Embracer Group – which has reduced its headcount by 4532 employees in the past financial year – wants to harness AI to …

Embracer Group – which has reduced its headcount by 4532 employees in the past financial year – wants to harness AI to "empower" its staff, saying artificial intelligence "has the capability to massively enhance game development by increasing resource efficiency". Watch on YouTube"Certainly, one of the major risks for a company is not to use AI, as this would mean a competitive disadvantage vis-à-vis other industry players," Hedman said. Hedman also says AI could help "in the creative process" by "identifying inconsistencies in scripts and storytelling", as well as scriptwriting, image creation, idea generation, quality control, "and more".

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