Get the latest tech news
Ending Google search partnership would hamstring Apple, says Eddy Cue
In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.
He also notes that the project would be exceptionally risky, as search is evolving rapidly due to ongoing developments in artificial intelligence. Lastly, Cue points out that building a viable search engine would require Apple to also make a platform to sell targeted advertising. Cue also pushes back and highlights that while Google is set to be the default, users can choose other alternatives such as Yahoo!, Microsoft Bing, DuckDuckGo, or Ecosia.
Or read this on r/apple
