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Enterprise AI moves from ‘experiment’ to ‘essential,’ spending jumps 130%
Wharton research shows dramatic surge in enterprise AI adoption, with spending up 130% and smaller companies leading in implementation rates.
The research team surveyed more than 800 enterprise decision-makers across the United States, examining AI adoption patterns, investment trends, and organizational impacts. The study, titled “Growing Up: Navigating Gen AI’s Early Years,” compared data from 2023 to 2024, tracking changes in usage patterns, departmental adoption, and employee attitudes. The research also indicates that while the adoption curve for generative AI has been unprecedented in its speed, organizations are now entering a more mature phase focused on practical implementation and return on investment
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