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Enterprise SaaS investment makes a comeback — but not where you’d expect
When we examined venture investment amounts in enterprise SaaS startups, we were surprised at the top categories.
But new data from PitchBook shows that while the charts have largely pointed down lately, there are some glimmers of good hope for founders looking to raise to build the next great enterprise software company. It doesn’t mean it can’t be disrupted as all incumbents can, but the CRM database hasn’t changed all that much in the 25 years since Salesforce opened its doors and dragged the SaaS model into the business mainstream. That means that net retention at many software companies is likely improving after being beaten down thanks to customer parsimony and a hunt to wring expense out of operations in a higher interest rate environment.
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