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Enterprises Are Shunning Vendors in Favor of DIY Approach To AI, UBS Says
Established software companies hoping to ride the AI wave are facing a stiff headwind: many of their potential customers are building AI tools themselves. This do-it-yourself approach is channeling billions in spending towards cloud computing providers but leaving traditional software vendors strugg...
Stripping out Microsoft's popular Copilot tools, that figure drops to a mere $450 million across all other vendors combined. Feedback gathered by UBS points to several key factors driving this "persistent DIY trend." Many business uses for AI are highly specific or narrow, making generic software unsuitable.
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