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Epic bringing free games to its mobile store in a bid to entice new users
Having successfully made its way onto iOS and Android devices through a combination of ceaseless legal activity and new…
Weekly freebies - alongside subsidised sales vouchers and a reward programmes - have long been Epic's preferred method of attracting customers to its glacially evolving store on PC, after its various exclusivity deals elicited more frustration that jubilation from players. But it's now been officially confirmed by Epic Games Store general manager Steve Allison, who, speaking during a round table during this week's Unreal Fest (thanks mobilegamer.biz) explained, "The free games programme will launch in Q4 along with the [first] third-party apps showing up, and we're gonna have some awesome stuff for players that will also be awesome for developers because it'll help us scale really quickly." And when it comes to enticing developers, it's also pushing a similar self-publishing strategy to that seen on PC, alongside a reduced cut of earnings on app sales and in-app purchases compared to Apple and Google's share.
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