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Epic unveils bold plan to pay penalties levied by Apple to tempt developers onto its mobile store
Epic Games has announced a fresh push to convince app developers to launch their games on the company's fledgling mobil…
Watch on YouTube The company admits that none of the 100 highest-grossing app developers are yet willing to also distribute their game on the storefront - something it blames on Apple's controversial Core Technology Fee (CTF) policy. "It's uneconomical and will cause us to lose a lot of money, [but] we feel like we have to break the logjam there," Epic Games boss Tim Sweeney said in a roundtable interview attended by Eurogamer. The CMA will now investigate whether either Apple or Google should be labelled as having Strategic Market Status, a designation that would allow the authority to "guide the behaviour" of each firm, "tackling conduct that could undermine fair competition, or exploit people and businesses".
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