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Equal has a plan to fight India’s growing cyber fraud problem
Equal, an Indian startup founded by Keshav Reddy, has raised $10M in its maiden funding round led by Prosus Ventures to scale identity verification and financial data sharing.
The two-year-old startup helps businesses streamline know-your-customer (KYC) requirements, fraud prevention, and regulatory compliance by integrating more than 50 identity databases and thousands of API providers. The startup also recently acquired an undisclosed stake in account aggregator OneMoney to combine its identity verification services with the latter’s consent-based financial data sharing. Ravi Kumar, co-founder and CEO of Upstox, who has also invested in Equal’s maiden round and is one of the early customers for its identity verification and account aggregator, told TechCrunch that it’s the cost and uptime that gives the trading platform a reason not to look for building a similar tech in-house.
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