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Escaping Google's manual reputation penalty and resuming business as usual


We’ve already seen how Finixio/Clickout’s assets were hit with serious penalties in the days following Google’s algorithm update. I have no idea whether those penalties were manual, or algorithmically applied, though I have a hunch they were manual.

They’ve used a mixture of redirects and cloaking to conceal the fact that in just a few days, they’re back in business in a way that’s fundamentally unchanged, deceiving Google once again and showing the capacity of well-developed parasite SEO operations to evade even crushing, sitewide penalties. On the Swedish version, the visitor gets a toplist that contains several sites we’ll be meeting repeatedly throughout this post, including Mega Dice, Lucky Block, and Instant Casino. Unless Google’s staff manually visit the site from Germany, they’ll never see this page and never know it’s back up, so there won’t be anything to alert them that Finixio’s parasite operations have resumed.

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