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Esports company G2 launches new media house agency called 62
G2 Esports announced the launch of a new media agency called 62, which aims to connect brands with gamers.
Lacrouts said in a statement, “Innovation is at the forefront of everything G2 does, and our goal with 62 is parallel to this, working with brands to create new and authentic experiences for fans across the entertainment space. Being able to create impassioned content that captivates viewers and triggers genuine emotions is what we strive for, and we’re excited to expand on that vision further than ever before with our new agency 62. With Mathieu at the helm, 62 is in excellent hands to support brands in creating the kind of authentic content that G2 has mastered the art of over the last decade.”
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