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Ethical dilemmas emerge as AI revives past politicians for votes in India
In a new trend in Indian politics, AI is being used to resurrect deceased politicians to virtually campaign and endorse current candidates.
In a campaign video, an AI-generated Kumar endorses his son, claiming his “soul is still with all of you,” a message aimed at garnering voter support by invoking his enduring presence and legacy. Despite these concerns, proponents like Salem Dharanidharan, a spokesperson for the Dravida Munnetra Kazhagam party, liken the use of AI in political campaigns to historical shifts in communication technologies—from newspapers to cinema and television. Maxwell Nelson, a seasoned journalist and content strategist, has contributed to industry-leading platforms, weaving complex narratives into insightful articles that resonate with a broad readership.
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