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Etsy just announced a loyalty program that’s (sort of) similar to Amazon Prime

Etsy just announced a loyalty program that’s (sort of) similar to Amazon Prime. It’ll start in September.

Pricing has yet to be announced, but COO Raina Moskowitz says the monthly fee will be close to the cost of a latte. This is a very good point, as I’ve never, ever thought of heading to Etsy unless I had something very specific in mind, like a Depeche Mode drink coaster or something. The company has also been plagued with sluggish sales of late, which forced massive layoffs that impacted 11 percent of employees.

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