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Etsy launches ‘Gift Mode,’ a new AI-powered feature that generates 200+ gift guides

E-commerce site Etsy today launched “Gift Mode,” a new AI-powered feature to match you with tailored gift ideas based on specific preferences. Gift Mode Etsy launched today “Gift Mode,” a new AI-powered feature to match you with a tailored selection of gift ideas based on specific preferences.

Gift Mode is essentially an online quiz that asks about who you’re shopping for (sibling, parent, child), the occasion (birthday, anniversary, get well), and the recipient’s interests. For instance, “The Music Lover,” “The Video Gamer,” “The Adventurer” and “The Pet Parent.” Over time, the company plans to add new interests and personas in response to “emerging trends,” Tim Holley, Etsy’s VP of Product, told TechCrunch. Online retailer UncommonGoods did something similar in 2017 when it released “ Sunny,” its AI-powered gift guide feature that suggests products based on inputs like who you’re shopping for, their age group, and hobbies they’re interested in.

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