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Etsy: Company escaping 'race to the bottom', getting back to its artisan roots

Etsy is making policy changes as it faces pressure to compete with Amazon and emerging e-commerce players Temu and Shein.

The company on Tuesday is launching a major overhaul of the policies that govern its site to make it "crystal clear" to shoppers what products belong on Etsy, Silverman said in an interview with CNBC. With the changes, Etsy is hoping it can keep buyers and sellers returning to its site at a time when e-commerce is increasingly being dominated by Amazon and upstarts like China-linked Temu and Shein, which provide shoppers with cheap goods delivered to their doorsteps in a few days. Regarding artificial intelligence-generated content, the policies note that "seller-prompted AI art," such as a dog dressed in regalia, qualifies as "designed by a seller," but a digital download of "over 5000 ChatGPT prompts" isn't allowed.

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