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EU AI Act reaction: Tech experts say the world's first AI law is 'historic' but 'bittersweet'


In a world-first, the EU has passed legislation to regulate artificial intelligence but while some argue it does not go far enough, others say it could hurt companies with “additional constraints”.

A day later, the European Commission, asked Bing, Facebook, Google Search, Instagram, Snapchat, TikTok, YouTube, and X under separate legislation to detail how they are curbing the risks of generative AI. While Brussels deserves “real credit” for being the first jurisdiction globally to pass regulation mitigating AI’s many risks, there are several problems with the final agreement, said Max von Thun, Europe director of the Open Markets Institute. “While the AI Act responds to a major challenge in terms of transparency and ethics, it nonetheless creates substantial obligations for all companies using or developing artificial intelligence, despite a few adjustments planned for startups and SMEs, notably through regulatory sandboxes.

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