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EU complaint urges action on confusing in-game currencies
A European consumer watchdog has filed a complaint against Epic Games, Electronic Arts, Roblox and other game publishers over deceptive in-game currency practices.
"Regulators must act, making it clear that even though the gaming world is virtual, it still needs to abide by real-world rules," said BEUC director general Augustin Reyna in a statement. "The PEGI (Pan-European Game information) Code of Conduct requires developers to ensure that the real-world cost is clear and unambiguous at the point of purchase of the in-game currency," it told Reuters. In 2022, Epic was hit by a record FTC fine, in part for making it possible for children to purchase Fortnite's V-Bucks in-game currency without parental consent until 2018.
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