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EU court rules social networks can’t use personal data forever
Meta faces a huge possible fine in the European Union's latest ruling about its use of personal user data to create targeted advertising.
The top court in the EU ruled that limits must be put in place for how long Meta and other social media networks can use people’s information for ad targeting strategies. Failure to comply with the GDPR could result in a 4 percent global annual turnover penalty, a number that could reach into the billions for a social media mega-corporation like Meta. Meta is currently awaiting a fine ruling for violating the EU’s Digital Markets Act when it required users to pay to prohibit the company from collecting and sharing their personal data.
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