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EU digs further into Google and Meta's secret ad campaign targeting minors
Ads targeted under 18s, a banned practice.
The Commission has yet to open a formal investigation, but is building on information it requested in October that includes internal chats, presentations, emails and more related to the YouTube ads. The two companies teamed up with media agency Spark Foundry to launch a pilot ad program in Canada and then expanded to the US. In 2022, the duo was the subject of antitrust investigations from the European Commission and the UK's Competition and Market Authority — however, both entities eventually closed their cases.
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