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EU fines Google $3.5 billion over adtech antitrust violations
Google is being fined by the European Commission for anticompetitive behavior in the adtech industry.
Lee-Anne Mulholland, Google's Global Head of Regulatory Affairs, shared that the company will appeal the decision in the following statement provided to Engadget: Though Google has been under an increasing amount of scrutiny in the last decade for its business practices, it so far hasn't faced many structural remedies for what has been called anticompetitive behavior. EU regulators have historically been more persistent than their US counterparts, and the European Commission is reportedly investigating Google for at least one other advertising-related issue, but it remains to be seen if there's any punishment that will actually faze the company.
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