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EU fines Google nearly €3bn for ‘abusing’ dominant position in ad tech
Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale
European Union regulators on Friday hit Google with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a retreat from previous threats to break up the tech giant. The European Commission, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the US company to end its “self-preferencing practices” and take steps to stop “conflicts of interest” along the advertising technology supply chain. Top EU officials had said earlier that the commission was seeking a forced sale because past cases that ended with fines and requirements for Google to stop anti-competitive practices have not worked, allowing the company to continue its behavior in a different form.
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