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EU launches action against 20 airlines for greenwashing
EU collaborated with watchdogs to identify airlines making false or misleading statements about environmental benefits.
Greenwashing refers to claims that aim to deceive the public about how environmentally friendly a product, policy or organisation is. They said airlines needed to make clear to what extent claims that the CO2 emissions caused by a flight could be offset by climate projects or through the use of sustainable fuels can be substantiated based on sound scientific evidence. The decision, which came amid increasing regulatory scrutiny on the corporate world’s environmental claims, was said to serve as a benchmark for airlines on what they can say publicly about their efforts to reduce greenhouse gas emissions.
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