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EU privacy body adopts view on Meta’s controversial ‘consent or pay’ tactic
Incoming guidance by an expert steering body for European Union data protection law could have major implications for Meta's surveillance advertising
Incoming guidance by an expert steering body for European Union data protection law could have major implications for Meta’s surveillance advertising business model: Large platforms such as Facebook and Instagram cannot force a “binary” pay or consent choice on users, according to a Politico report Wednesday, citing two people with direct knowledge of the decision. It later proposed to shrink the cost by around half — but privacy campaigners and consumer rights groups have continued to cry unfair foul and file a raft of complaints, arguing the flaws with consent or pay run far deeper than Meta’s chosen price-point. Privacy rights nonprofit noyb, which has been fighting the creeping rise of consent or pay tactics on regional websites for years, seized on the development to trumpet a win against Meta — while cautioning that it will need to analyze the full EDPB opinion in detail once it’s available.
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