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EU tech chiefs believe TikTok is breaking ad transparency rules
EU regulators find that TikTok may have violated ad transparency rules set by the Digital Services Act.
The European Commission has formally warned TikTok that its advertising transparency tools don’t go far enough, falling short of EU rules requiring online platforms to maintain a publicly available repository of all paid ads being shown to users. These rules fall under the Digital Services Act (DSA), an EU regulation adopted in 2022 that governs illegal content, transparent advertising and disinformation. Under the rules of the DSA, TikTok parent company ByteDance could be fined as much as 6 percent of its total worldwide revenue and be subjected to an enhanced supervision period where regulators ensure that any required changes are being made.
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