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EU threatens to fine Meta for saying Facebook is ‘free’
Giving up data for targeted ads isn’t free, says the EU.
The EU’s Consumer Protection Cooperation (CPC) Network says the company has until September 1st, 2024, to propose changes to its model, which it calls “misleading” and “confusing” for users, or face potential fines. CPC regulators, who began their investigation after complaints fromconsumer watchdog groups, claim the company uses confusing language to explain how both the paid and “free” versions of Facebook and Instagram work and that its rollout pressured people to make a choice without enough time to consider how it would affect them. Didier Reynders, EU Commissioner for Justice, says customers shouldn’t be “lured into” thinking they won’t see ads if they pay the subscription, or that it’s free despite the company profiting from their personal data.
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