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Europe eyes LinkedIn’s use of data for ads in another DSA ask
Microsoft-owned professional social network, LinkedIn, is the latest to get a formal request for information (RFI) from the EU. The Commission, which The European Commission is asking questions about LinkedIn's compliance with a ban on use of sensitive data for ad targeting.
The Commission, which oversees larger platforms’ compliance with a subset of risk management, transparency and algorithm accountability rules in its ecommerce rulebook, the Digital Services Act(DSA), is asking questions about LinkedIn’s use of user data for ad targeting. The RFI represents an early stage in a potential DSA enforcement procedure — suggesting the EU has found issues which are prompting it to ask questions about how LinkedIn adheres to the ban on sensitive data for ads but hasn’t yet established preliminary concerns which would lead it to open a formal investigation. Add to that, today the Commission dialled up scrutiny on how tech giants are responding to risks related to generative AI, such as political deepfakes — sending a bundle of RFIs, including with a eye on the upcoming European Parliament elections in June.
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