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European Commission sets its regulatory crosshairs on Temu for illegal product sales
Temu is the latest Big Tech company under European Commission scrutiny for selling illegal products. The EC wants to limit the reappearance of suspended “rogue traders” with a history of selling prohibited goods.
Europe’s top consumer enforcement authority said Thursday it’s opening a formal investigation into the online retailer for enabling the sale of illegal products, including limiting the reappearance of previously suspended “rogue traders” with a history of hawking prohibited goods. The alleged violations fall under the Digital Services Act (DSA), which empowers the EC to levy fines of up to six percent of Temu’s annual revenue. “Counterfeiting is an industrywide challenge, and we believe that collaborative efforts are essential to advancing our shared goals of protecting consumers and rights holders.”
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