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European Court of Justice finds IAB Europe responsible for “TCF” consent spam popups across the Internet

Europe's top court rules that IAB Europe is responsible under the GDPR for the "TCF" consent system, which authorities have already found to be in violation of the GDPR.

IAB Europe commits multiple violations of the GDPR in its processing of personal data in the context of its TCF and the “Real-Time Bidding” (RTB) online advertising system. “ People across Europe have been plagued by fake “consent” popups every day on almost every website and app since the GDPR was introduced almost six years ago ”, said Dr Johnny Ryan of ICCL Enforce. The Brussels Markets Court can now proceed to rule on the matter with certainty that IAB Europe is indeed responsible, and that the data concerned are protected by the GDPR.

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