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European Union set to revise cookie law, admits cookie banners are annoying
European Union Justice Commissioner Didier Reynders recently told German newspaper 'Welt am Sonntag' that the European Commission is aware of how annoying cookie consent banners have become...
He said that although websites can no longer activate cookies without informing users about them, the stipulation shouldn't turn web browsing into a tiring affair. Reynders mentioned that the commission aims to alleviate "cookie fatigue" while ensuring users comprehend online advertising mechanics and make informed decisions about their data. Innovations like Trust Tokens and Privacy Sandboxes are designed to offer advertisers limited customer information while safeguarding personal data.
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