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European watchdogs demand game companies stop predatory virtual currency sales to children | These common sense rules would protect adults just as much as children
Europe's Consumer Protection Cooperation Network (CPCN) has initiated an enforcement action with the European Commission (EC) to reign in the predatory monetization of a gaming company called...
A lack of clear and transparent information, adapted to children, about buying and using in-game virtual currency, leading consumers to spend more than they intend to. "With this action, the CPC Network emphasizes the need for video games and their commercial practices to be adapted to children and to not exploit their vulnerabilities," the press release read. The guidelines also ask developers to end the predatory practice of selling coins in bundles and then pricing virtual goods so that it leaves a perpetual balance on players' accounts.
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