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Europeans Would Rather Buy Chinese Cars Than American Ones: Study
Europeans are souring on American companies just as they warm up to Chinese brands, a new study from Escalent found.
KC Boyce, the firm's Vice President of Powertrain Innovation & Energy Transformation, shared some of the preliminary data from the study with InsideEVs, and there's a lot to dissect. Boyce said that Escalent’s study wasn’t designed to ask why attitudes on Chinese cars are changing so rapidly, but he did agree that geopolitical tensions are a possible explanation. Conversely, the American brands that sell in Europe (barring Tesla) don’t have very many cheap or small EV shapes for Europeans to choose from.
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