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Every American Is Bilingual
Stories, ideas, strategies, tips, and other devious bits from JUST EVIL ENOUGH, the subversive marketing handbook.
Emma Wilkin offers the example of the sentence a rough-coated, dough-faced, thoughtful ploughman strode through the streets of Scarborough; after falling into a slough, he coughed and hiccoughed. Finding unfair advantages is is the key to success in modern business, but while there are plenty of books on product innovation, there are precious few on how to turn attention into behavioral change. When you order direct from the authors, we’ll invite you to exclusive online events, share extra content, and give you workbooks your team can use to put subversive thinking to work.
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