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Everyone's jumping on the AI doll trend - but what are the concerns?


As online users create Barbie-like dolls of themselves, experts urge caution over AI's energy and data use.

They tell the AI tool everything it is meant to generate, from the items a person wants to appear with to the kind of packaging they should be in - which includes mimicking the box and font of popular toys like Barbie. Professor Gina Neff of Queen Mary University London told the BBC ChatGPT is "burning through energy", and the data centres used to power it consume more electricity in a year than 117 countries. The following, more realistic version made me look considerably older than I am, then too child-like, and I gave up in the end trying to get it to use my actual eye-colour, which kept defaulting back to blue (mine are a blend of hazel and green).

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