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Evolving the ASF Brand
By: Shane Curcuru, Board Chair In the spirit of open communications that is core to our ethos, The Apache Software Foundation (ASF) is announcing we are evolving our corporate logo and brand system to represent the “community over code” ethos we are known for, and ensure people feel welcome and included. ASF Marketing & Publicity […]
Watch the ASF blog for updates on progress and join us October 7-10, 2024, at Community Over Code NA where we’ll unveil the new logo. As a 501(c)(3) not-for-profit organization, it is not possible to divert the majority of our funding and volunteers away from our primary mission of providing software for the public good, especially as the foundation prepares for mandatory changes that will come from the Cybersecurity Resilience Act (CRA) and other pending legislation. A brand, on the other hand, is more holistic and includes elements such as mission, values, culture, the types of services we provide, mascots and slogans, and the tone of voice we use in content (e.g., website) – in addition to the logo – that defines how the organization is perceived by contributors, users, etc.
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