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Excess Memes and 'Reply All' Emails Are Bad For Climate, Researcher Warns


An anonymous reader quotes a report from The Guardian: When "I can has cheezburger?" became one of the first internet memes to blow our minds, it's unlikely that anyone worried about how much energy it would use up. But research has now found that the vast majority of data stored in the cloud is "da...

That means that all the memes and jokes and films that we love to share with friends and family -- from "All your base are belong to us", through Ryan Gosling saying "Hey Girl", to Tim Walz with a piglet -- are out there somewhere, sitting in a datacenter, using up energy. Ian Hodgkinson, a professor of strategy at Loughborough University has been studying the climate impact of dark data and how it can be reduced. "I really started a couple of years ago, it was about trying to understand the negative environmental impact that digital data might have," he said.

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