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Exclusive: Apple's big bet... and it's not the iPhone Air
Apple's strategic move over Android and how the iPhone 17 aims to ignite a new upgrade cycle.
(Image credit: Android Central)This is an exclusive column featuring expert analysts from International Data Corporation (IDC), who provide insights into the latest products, news, and more. While most Android players focus on price wars and long spec sheets, Apple is counting on these three strategic moves to make the aces matter and ‘win the hand’ — fuel a massive upgrade cycle in the year ahead. Apple’s event may not have delivered the slimmest phone in the smartphone world or the loudest AI when you stack it against Android counterparts, but its real play is subtle and powerful: the sum of design, pricing, and trade-in incentives.
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