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Exclusive: Reltio expands master data management with AI-powered Customer 360 Data Product
A critical aspect of mastering data is being able to understand all the different ways a specific entity is present in a data set.
Reltio is also using a large language model (LLM) powered approach that it has developed called Flexible Entity Resolution Networks (FERN) for ensuring data record accuracy. “They’re all struggling to stitch together the holistic, unified 360 degree view that they not only need to use for marketing, which was the original customer data platform type of promise, but they need that as an institutional interoperable asset that can be brought up in a real time orientation.” “I’m really excited about spending more time with the customers and how we should further refine the experience and what kind of additional skills or features we should add so that they are able to explore data in many different ways,” Sood said.
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