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Executive assistants, high salaries, and other ways early-stage founders will trigger a seed VC


While most seed investors believe founders should spend their raised cash however they want to, those VCs will still be judging founders’ cash management.

VC Jenny Fielding, co-founder of Everywhere Ventures and former Techstars managing director, was basically trolling on X when she posted, “Y’all have strong opinions about pre-seed founders who have EAs to help them schedule? Fielding’s point, however, was that founders still hold some misconceptions from the excess funding days of 2020-2021 about appropriate cash management, especially during a startup’s early years, when revenue is scarce. So, while executive assistants can be invaluable at established companies, they are also operational overhead positions — not people helping to build and support the early product.

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