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Experts fear the DMA won’t change the status quo


The changes prompted by the EU’s Digital Markets Act aren’t impressing anyone.

Last September, Alphabet, Amazon, Apple, Meta, ByteDance, and Microsoft were designated as “gatekeepers” under the regulation — a term the DMA applies to tech giants providing core platform services that hold considerable market power. Max von Thun, the director of Europe and transatlantic partnerships at Open Markets Institute, told the Verge that ByteDance’s case “always looked weak,” but notes that positioning itself as a challenger to US tech giants may still be enough to sway the EU. Apple originally claimed that it actually operates five separate app stores, each conveniently too small to be designated a gatekeeper, a challenge that von Thun said looked like a “bad-faith attempt to evade compliance by imposing artificial distinctions on what is clearly a unified service.”

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