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Exploiting Meta’s Weaknesses, Deceptive Political Ads Thrived on Facebook and Instagram in Run-Up to Election
Despite Meta's stated commitment to crack down on harmful content, it failed to catch tens of thousands of ads that used false claims and deepfakes of political figures to collect users’ sensitive personal data or bait them into monthly charges.
The company’s failure to block these scams consistently highlights how one of the world’s largest platforms struggles to protect its users from fraud and deliver on its nearly decadelong promise to prevent deceptive political ads. The ads run by the networks employ tactics that Meta has banned, including the undisclosed use of deepfake audio and video of national political figures and promoting misleading claims about government programs to bait people into sharing personal information. “We welcome ProPublica’s investigation into this scam activity, which included deceptive ads promoting Affordable Care Act tax credits and government-funded rent subsidies,” spokesperson Margarita Franklin said in an emailed statement.
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