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Exploring OLED Brightness – Improvements, WOLED vs QD-OLED and the Need for New Metrics and Specs - TFTCentral


Investigating OLED brightness, it's incomplete testing and marketing approach and which technology is really brighter in real HDR experience

An alternative approach uses a method called ICtCp which is normalised to a fixed luminance value and has its benefits, but the standard resulting output is presented in a “millions of colours” figure so is a little harder to relate to we think. There have been some marketing steps towards providing “peak brightness” specs for other APL sizes as well (like for full field white 100%) by some manufacturers which gives you a somewhat better view of how an OLED screen might perform in HDR situations other than just the smallest highlights. To consider HDR content more generally, the two are more equal in perceived brightness for larger APL although the QD-OLED panel still has the edge in many cases where colours are “additive” (i.e. not just a simple red, green or blue).

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