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Eyewa now has 150 stores selling eyeglasses in the Middle East and just raised $100M to add 100 more
Eyewa sees super-fast growth as the Middle East’s Warby Parker, has new $100M from investors including General Atlantic to keep expanding.
Currently, 96% of Eyewa’s revenue comes from these in-house brands, which, according to the company, has been key to keeping prices affordable for the mass market, including smaller cities across Saudi Arabia, the UAE, Kuwait, Bahrain, and Oman. Eyewa markets its eyeglasses, even the prescription ones, as fashion accessories, unlike traditional retailers, who tend to treat customers as patients, selling expensive brands like Prada in sterile settings. With this round, General Atlantic joins a growing list of U.S. investors deepening their presence in the GCC by backing startups and establishing local teams, after receiving capital from the region’s sovereign wealth funds.
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