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Facebook and Instagram are making AI labels less prominent on edited content
Meta prominently displayed the label before.
The “industry-shared signals” Meta mentions refer to systems like Adobe’s C2PA-supportedContent Credentials metadata, which can be applied to any content made or edited using its Firefly generative AI tools. Other similar systems exist, such as the SynthID digital watermarks that Google says are applied to content generated by its own AI tools. However, removing tags completely on real images that have been manipulated may also make it harder for users to avoid being misled, especially as generative AI editing tools available on new phones become increasingly convincing.
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