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Facebook and Instagram launch celebrity scam ad crackdown
Celebrities including Elon Musk and Martin Lewis repeatedly feature in ads for products they have not endorsed.
Elon Musk and personal finance expert, Martin Lewis, are among those to fall victim to such scams, which typically promote investment schemes and crypto-currencies. Meta already uses an ad review system which uses artificial intelligence (AI) to detect fake celebrity endorsements but is now seeking to beef it up with facial recognition tech. Meta said "early testing" of the system had shown "promising results" so it would now start showing in-app notifications to a larger group of public figures who had been impacted by so-called "celeb-bait."
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