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Facebook and Instagram to get £2.99 UK subscription fee to stop ads

Subscriptions for user opting not to see personalised ads on its platforms will start from £2.99 a month for UK users.

"This moves Meta away from targeting users with ads as part of the standard terms and conditions for using its Facebook and Instagram services, which we've been clear is not in line with UK law," an ICO spokesperson said. Tanya O'Carroll argued Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving individuals the right to object. The company reiterated its critical stance on the EU on Friday, saying its regulations were creating a worse experience for users and businesses unlike the UK's "more pro-growth and pro-innovation regulatory environment".

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