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Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month
Subscription service is Meta’s response to regulatory warnings over crunching users’ data to serve targeted ads
Mark Zuckerberg’s Meta has responded to regulatory warnings over personalised adverts, in which users’ data is crunched to produce targeted ads, by launching an ad-free subscription service. The commission fined Meta €200m this year, stating the company should have launched a free version of its sites that used less detailed personal data – such as gender, age and location – for making targeted ads. “This moves Meta away from targeting users with ads as part of the standard terms and conditions for using its Facebook and Instagram services, which we’ve been clear is not in line with UK law,” said an ICO spokesperson.
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