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FaceBook and Instagram to unleash AI-generated ‘users’ no one asked for — Meta seems less and less interested in the social aspects of social media


Meta says it will integrate AI-generated characters into Facebook and Instagram with their own user accounts.

While Meta’s other AI offerings, including photo-editing tools, a ChatGPT-like text bot, and forthcoming software for producing AI-generated video, have more readily obvious appeal, it’s far from certain that an Instagram or Facebook populated by virtual apparitions would prove enticing to newcomers or satisfying for long-time users. The envisioned change also comes at a time when Facebook in particular is dominated by AI-generated spam images commonly referred to as “slop.” These pictures range from visually attractive though nonexistent landscapes and houses to depictions of babies, soldiers, the American flag, and Jesus Christ, presumably meant to evoke a response from older and conservative-leaning audience. In January, Zuckerberg announced the merger of its Fundamental AI Research (FAIR) division with its GenAI product team, saying the move would accelerate their work in this field and was an important step on the way to creating a so-called “artificial general intelligence.” An AGI is a hypothetical autonomous system capable of teaching itself and surpassing human intelligence.

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