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Facebook and Instagram’s ‘pay or consent’ ad model violates the DMA, says the EU
Meta could face fines of more than $10 billion.
“Our preliminary view is that Meta’s advertising model fails to comply with the Digital Markets Act,” wrote Margrethe Vestager, who leads the region’s competition policy. “Subscription for no ads follows the direction of the highest court in Europe and complies with the DMA,” Meta spokesperson Matthew Pollard told The Verge in an email. The commission asserted last week that Apple’s App Store “steering” policies don’t allow sufficient competition.
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